Every year, the American Marketing Association holds a Summer Conference (formerly known as the Summer Marketing Educators Conference) for the world?s leading marketing scholars. However, this year's conference, held August 5-7, 2016 in Atlanta, was designed with a different objective in mind. The conference co-chairs, Bernie Jaworski and Neil Morgan, along with the AMA President, Russ Klein, set out to inspire faculty to embrace research questions that not only help marketers but that also help...
A First: American Marketing Association Discusses The Future of Marketing With CMOs And Scholars
Forbes - 11 Aug 2016 22:18
Every year, the American Marketing Association holds a Summer Conference (formerly known as the Summer Marketing Educators Conference) for the world?s leading marketing scholars. However, this year's conference, held August 5-7, 2016 in Atlanta, was designed with a different objective in mind. The conference co-chairs, Bernie Jaworski and Neil Morgan, along with the AMA President, Russ Klein, set out to inspire faculty to embrace research questions that not only help marketers but that also help...
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